Welcome to Axcelsior, a dynamic brand curation firm specializing in business development and wholesale development in the world’s biggest market – China. With the rapid growth and evolving landscape of the Chinese economy, we understand the unique challenges and opportunities that brands face in this vibrant market. Our mission is to empower businesses to establish a strong foothold in China, leveraging our expertise to cultivate lasting success.
At Axcelsior, we pride ourselves on our diverse team of experts, each bringing a wealth of experience from some of the world’s most recognized brands. Our members hail from industry giants such as Apple, LVMH, Capri Holdings, and NIO Inc. This rich tapestry of knowledge enables us to understand the intricacies of brand positioning, consumer behavior, and market dynamics specific to China.

Our Expertise in China
We possess in-depth knowledge of the Chinese consumer landscape, grounded in cultural insights and market trends. Our team’s experience across various sectors allows us to tailor strategies that align with local preferences while maintaining the essence of your brand. We believe that successful brand management in China requires not only creativity and innovation but also a deep understanding of the regulatory environment and distribution networks.